Florida Health Insurance Marketplace
If you’re searching for information about the Florida Health Insurance Marketplace, you’re likely trying to find affordable health coverage for yourself or your family.
With rising healthcare costs in the United States, understanding how the marketplace works in Florida can help you save thousands of dollars per year.
In this complete 2026 guide, you’ll learn:
- What the Florida Health Insurance Marketplace is
- How it works
- Who qualifies
- How much plans cost
- How to apply
- Important deadlines
- How to lower your premium
Let’s break everything down in simple terms.
What Is the Florida Health Insurance Marketplace?
The Florida Health Insurance Marketplace is the federal platform where individuals and families in Florida can buy health insurance plans and check if they qualify for financial assistance.
Since Florida does not run its own state marketplace, residents use HealthCare.gov, which operates under the Affordable Care Act (ACA).
The marketplace was created under the Affordable Care Act, also known as Obamacare.
Through the marketplace, you can:
- Compare insurance plans
- See prices
- Check provider networks
- Apply for subsidies
- Enroll in coverage
Who Can Use the Florida Health Insurance Marketplace?
You can apply through the Florida Health Insurance Marketplace if you:
- Live in Florida
- Are a U.S. citizen or legally present immigrant
- Are not currently incarcerated
- Do not have affordable employer-sponsored insurance
If your income is low, you may qualify for financial help.
How Does the Florida Marketplace Work?
The process is simple:
Step 1: Create an Account
Go to HealthCare.gov and create an account.
Step 2: Fill Out an Application
Provide details such as:
- Household size
- Income
- Address
- Current insurance status
Step 3: Compare Plans
You’ll see plans categorized into:
- Bronze
- Silver
- Gold
- Platinum
Step 4: Check for Financial Assistance
The system automatically calculates:
- Premium Tax Credits
- Cost-Sharing Reductions (if eligible)
Step 5: Enroll
Choose a plan and confirm enrollment before the deadline.
How Much Does Florida Health Insurance Marketplace Cost in 2026?

The cost depends on:
- Your income
- Age
- Location in Florida
- Tobacco use
- Family size
Average Monthly Premiums (Before Subsidies)
- Bronze: $350 – $500
- Silver: $450 – $650
- Gold: $600 – $800
However, many Floridians pay far less due to subsidies.
Can You Get Financial Help in Florida?
Yes. Most marketplace enrollees in Florida qualify for premium tax credits.
Thanks to expanded federal subsidies, many residents pay:
- $0 per month (in some cases)
- $10 – $50 per month for Silver plans
Financial help is based on household income relative to the Federal Poverty Level (FPL).
Types of Plans Available in Florida
Bronze Plans
- Lowest monthly premium
- Highest deductible
- Best for healthy individuals
Silver Plans
- Moderate premium
- Lower deductibles if you qualify for cost-sharing reductions
- Most popular option
Gold Plans
- Higher premium
- Lower out-of-pocket costs
- Good for families or people with regular medical needs
Platinum Plans
- Highest premium
- Lowest deductible
- Ideal for chronic conditions
Best Insurance Companies on the Florida Marketplace
The availability depends on your county, but major insurers often include:
1. Florida Blue
- One of the largest insurers in Florida
- Strong provider network
- Multiple plan options
2. Ambetter
- Competitive pricing
- Affordable Bronze and Silver plans
3. Molina Healthcare
- Known for low-cost options
- Popular among subsidy-eligible individuals
4. UnitedHealthcare
- Nationwide network
- Comprehensive coverage
Plan availability varies by region in Florida.
When Is Open Enrollment in Florida?
Open Enrollment typically runs from:
November 1 to January 15
If you miss this window, you can only enroll if you qualify for a Special Enrollment Period (SEP).
What Qualifies for Special Enrollment in Florida?
You may qualify if you experience:
- Marriage
- Divorce
- Birth or adoption
- Loss of employer coverage
- Moving to Florida
- Income changes
You usually have 60 days from the qualifying event to enroll.
Is Medicaid Available in Florida?
Florida has not expanded Medicaid under the ACA.
However, you may qualify for Medicaid if:
- You are pregnant
- You are disabled
- You are elderly
- You meet strict income requirements
You can apply for Medicaid through the marketplace or directly via the state.
How to Lower Your Marketplace Premium
Here are practical strategies:
- Choose a Bronze plan if you’re healthy
- Estimate income accurately
- Apply early during Open Enrollment
- Compare plans yearly
- Use preventive services (covered at no cost)
What Does Florida Marketplace Insurance Cover?
All ACA marketplace plans cover 10 essential health benefits, including:
- Emergency services
- Hospitalization
- Prescription drugs
- Maternity care
- Mental health services
- Preventive care
- Pediatric services
No plan can deny coverage for pre-existing conditions.
Common Mistakes to Avoid
- Missing Open Enrollment deadlines
- Underestimating income (can lead to repayment issues)
- Choosing a plan without checking doctor networks
- Ignoring deductible amounts
- Automatically renewing without comparing options
Florida Health Insurance Marketplace vs Private Insurance
| Marketplace Plans | Private Off-Marketplace Plans |
|---|---|
| Eligible for subsidies | No subsidies |
| ACA-compliant | May not be ACA-compliant |
| Covers essential benefits | Coverage varies |
| Income-based assistance | Full premium cost |
If you qualify for financial help, the marketplace is usually the better choice.
Frequently Asked Questions
Is the Florida Health Insurance Marketplace free?
Applying is free. You only pay the monthly premium for the plan you select.
Can I apply outside Open Enrollment?
Only if you qualify for a Special Enrollment Period.
What income qualifies for subsidies in Florida?
It depends on household size and Federal Poverty Level guidelines, but many middle-income families now qualify.
Can undocumented immigrants apply?
Undocumented immigrants cannot purchase coverage through the marketplace.
Final Thoughts
The Florida Health Insurance Marketplace provides affordable coverage options for individuals and families who do not have employer-sponsored insurance.
With federal subsidies still available in 2026, many residents can access quality coverage at a reduced cost.
Before enrolling:
- Compare at least three plans
- Check provider networks
- Confirm your income estimate
- Enroll before the deadline
Choosing the right plan today could protect you from thousands of dollars in unexpected medical bills tomorrow.